Communicate Your Success

Jonathan Richardson February 21st, 2007

Pizza Hut is jumping on the word-of-mouth bandwagon with a new contest that looks to “hire” an Honorary Vice President of Pizza. You can check out the details on their site, but the basics are submit a two-minute video of your love for Pizza Hut pies and hope you win $25k and pizza for a year.

I’m sure this effort will clear its ROI, but it seems like these types of promotions are already reaching saturation. With Cingular, McDonalds, NBC, Career Builder, Disney, etc. recently touting contests on You Tube, standout marketing in this arena is getting harder by the upload. I can’t fault people for wanting to replicate success, but as a wise professor once told me, “if you can’t be the first to do something, move on and be first at something else.”

Instead of spending time on contests like this, why not come up with a way for me (18-34 male demo) to order a large pepperoni directly from my Xbox. Now there’s a tasty way to market.

• Consumer Generated Content , Marketing , Advertising
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