Archive for August, 2006

My PDA said I had to have it

Jonathan Richardson August 30th, 2006

CNET has posted an interesting article about CBS’ attempts to promote upcoming shows through billboards in NYC (hat tip to CorpCommBuzz). Using Bluetooth technology, billboards can now beam show clips to cell phones, PDAs and other bluetooth enabled devices. What better way to spend time waiting for a train than watching clips for upcoming sitcoms without spending cash for data access.
And with Adweek reporting on Neilsen findings that show in-store TV ads influenced purchasing decisions for more than two-third of shoppers and caused nearly half to swap a product for one being pitched, using Bluetooth technology to advertise directly to consumers could be highly effective in retail settings as well.
So what’s your take? Will new channels like ads via Bluetooth help advertisers break through to consumers, or is this just the next step toward having unwanted ads beamed directly into our brains and product placement in our dreams?

Accreditation in Public Relations Podcasts

Jonathan Richardson August 28th, 2006

I’ve decided to sit for the APR exam next year, so I signed up to participate in a study group with my FPRA chums and started the search for information on taking the test. While searching for study guides and wondering what I’m in for, I came across a blog and podcast created by PRSA that discusses why accreditation is important and what to expect. I also wanted to test out Windows Live Writer. So far so good.

Link to Accreditation in Public Relations Podcasts

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