Communicate Your Success

Integrated Communication Management (Part II)

Jonathan Richardson October 30th, 2006

Here are some social media resources for more information
Print

The Cluetrain Manifesto - Locke, Searls & Weinberger
The Long Tail - Chris Anderson
Small is the New Big - Seth Godin
Life After the 30-Second Spot - Joseph Jaffe
Naked Conversations - Shel Israel and Robert Scoble
White Papers

PR 2.0 Essentials - Shift Communications
Influence 2.0 - Cymphony
What is Social Media? - Spannerworks

Online

The NewPR Wiki

Remember you can also find the blogs and podcasts I subscribe to by clicking on the links to the right.

Presentations , PR
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Integrated Communication Management (Part I)

Jonathan Richardson October 30th, 2006

The presentation given Oct. 31 for Eileen Perrigo’s Integrated Communication Management class can be downloaded here.

Presentations , PR
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CNN asks viewers to help break news

Jonathan Richardson October 16th, 2006

Watching CNN’s reports of the earthquakes in Hawaii yesterday, I noticed something that I hadn’t seen the news agency do before. During their coverage, a CG at the bottom of the screen prompted Hawaiian residents to contact the network with photo and video accounts of the event. To accommodate the request, CNN established a Web site where residents could post photos and video of the event that may then be aired during their coverage.

Talk about your citizen journalism. It used to be you would wait for the evening paper or news broadcast. Now, with so many camera phones and high speed internet connections, individuals can now report on location long before a camera crew can reach the scene of a breaking news event.

Marketers and communicators aren’t the only ones that are now faced with turning over the controls to their consumers. But we can take solace in the fact that this doesn’t have to be a bad thing. The residents who submit content and CNN can both benefit from this symbiotic relationship, albeit a short one.

Share Your Nonprofit’s Videos with the World

Jonathan Richardson October 9th, 2006

Brian Satterfield over at TechSoup has posted an interesting article about the use of video and online services in regards to nonprofit organizations. If you handle communications for your 501 (c)(#), the article provides a great overview of how to get started uploading your videos for the world to see.

The article also assists to validate my stance that social media hotspots, in particular YouTube, are here to stay. I agree that YouTube will face many of the same problems tackled by its predecessors and experience growing pains. But I don’t think we’ll see a complete shutdown of social media sites that focus on video. There are just too many great stories to tell.

Link to Share Your Nonprofit’s Videos with the World

You got a license for that release?

Jonathan Richardson October 8th, 2006

PR Week reports this week that Harold Burson, founder of Burson Marsteller, has shifted from his previous position and is now in favor of licensing in the PR profession. According to the article, Burson believes licensing “would overcome the derogatory manner in which we are depicted in the news media.”

Am I missing something here? Since when has licensing ever rooted out the problems of a profession? Think about law and the constant scrutiny its practitioners bear. I know many lawyers that are upstanding citizens in their community and beacons of light in their profession. Nevertheless, there are also those whose lapses in ethical or moral judgment tarnish the profession: a profession with high barriers to entry and licensing requirements.

Practitioners should stop thinking about how to create external methods to justify positions and practices, and start focusing internally on personal ethics and the integrity of their organizations. Rather than searching for the best band-aid to cover our wounds, let’s stop hurting our profession by falling on the stakes of mistrust and ineptitude to start with.