Communicate Your Success

U.S. State Department Embracing Social Media

Jonathan Richardson February 25th, 2007

The U.S. government is using social media tools and tactics in an attempt to maintain a voice outside U.S. borders.

Karen Hughes, Under Secretary for Public Diplomacy and Public Affairs at the State Department, has hired Arabic-speaking bloggers to monitor international blogs and post comments in an effort to correct misconceptions and refute propaganda. She’s also giving exchange students video cameras to record their experiences in America and post them to YouTube. Hughes herself is participating by recording State Department trips to other countries.